Why I’m Becoming an Applied AI Strategist (And What That Means for You)

Why I’m Becoming an Applied AI Strategist (And What That Means for You)

In every season of my work—from creating empowering email courses to refining SEO strategies and curating thoughtful Airbnb experiences—my north star has always been the same: *clarity with intention, and growth with purpose.*

But over the last year, something shifted.

Like many creative entrepreneurs, I started experimenting with AI tools. At first, it was about saving time—drafting blog posts faster, analyzing content trends, or brainstorming new lead magnet ideas. But it wasn’t long before I realized something deeper:

AI isn’t just a tool. It’s an invitation to reimagine how we work, create, and serve.

That realization is why I’m stepping into the role of *Applied AI Strategist*—a decision rooted not in shiny technology, but in values I’ve held from day one.

What Even *Is* an Applied AI Strategist?

Put simply: it’s someone who understands both what AI can do and what it should do—then builds intentional, ethical strategies to bridge that gap.

An Applied AI Strategist doesn’t just “use” AI. They guide teams and businesses to:
- Find real, human-centered use cases for AI (no fluff, just focus).
- Align tech with mission-driven goals.
- Stay grounded in clarity, empathy, and ethical principles as they scale.

It’s part translator, part visionary, part problem-solver—and it aligns beautifully with how I’ve always approached strategy and support.

How This Evolution Came to Life

This path didn’t arrive with a thunderclap. It revealed itself gradually through client conversations, course planning, and quiet reflections on what’s next.

For example:
- I noticed entrepreneurs were overwhelmed by AI—not just by what it can do, but by how to use it without losing their voice or values.
- I saw how my structured, empowering approach could help demystify the tech, offering people real clarity without jargon or hype.
- I realized that my favorite projects—the ones where we built intentional systems, crafted smart content, or refined customer journeys—were already preparing me for this role.

In truth, I’ve been doing this work long before I had the title. Now, I’m claiming it more boldly.

What This Means for You (My Audience, My Clients, My Collaborators)

Whether you’re building a brand, scaling your services, or creating content that reflects your heart, this shift is *for* you—not just about me.

Here’s what you can expect:

1. Smarter Systems for Your Business

We’ll explore how AI can simplify your workflows without compromising your authenticity—whether that’s through smarter content planning, email sequences, or seasonal promotions.

2. Support Rooted in Empowerment

No fear tactics. No robotic solutions. Just thoughtful strategies that help you lead with confidence—and tools that *serve* your vision, not shape it for you.

3. Resources That Marry Tech and Humanity

You’ll see more blog posts, templates, and lead magnets that combine practical AI applications with the values you care about: clarity, inclusivity, and long-term impact.

A Final Word: This Is Just the Beginning

Becoming an Applied AI Strategist isn’t a departure from my work—it’s a natural, aligned evolution. It reflects my commitment to stay curious, stay grounded, and offer my community the tools they *actually need* to thrive in a changing world.

Because ultimately, it’s not about the tech—it’s about the people using it.

And if I can help purpose-led entrepreneurs like you navigate that space with more ease, joy, and clarity, then that’s not just strategy. It’s service.

Let’s explore what’s next—together.